Case Study: Scotts achieves 95% more high-value users at less than half the cost with Fiksu

My Lawn App from Scotts Plants the Seeds of Success with Fiksu

Scotts Miracle‑Gro relaunched its My Lawn mobile app to help homeowners care for their lawns and to bring mobile into its broader marketing strategy. The team faced a non‑traditional mobile market and needed to drive high volumes of quality installs before peak season while proving mobile’s impact on downstream KPIs and applying existing audience data.

Scotts partnered with Fiksu on a test‑and‑learn, programmatic campaign—using display, native and video across social and RTB channels and integrating results into Adobe Analytics—to find and scale the highest‑value users. The campaign delivered installs 60% above target, nearly doubled completed lawn care plans, and cut cost‑per‑install by about 60%, resulting in substantially more high‑value users at less than half the expected cost.

Scotts

Patti Ziegler

Vice President of Global Marketing and Communications