Case Study: Las Vegas Multiplayer Card Game App achieves 110% increase in purchasers with Fiksu Retargeting

Las Vegas Multiplayer Card Game app doubles purchsases with Fiksu Retargeting

A popular Las Vegas–style multiplayer card game app engaged Fiksu to boost player activity and in-app revenue from its existing user base while lowering acquisition costs. The client’s challenge was to re-engage dormant and casual players to drive more purchases without the high expense of new user acquisition.

Fiksu ran an ongoing retargeting campaign using its DSP and automated user segmentation to identify and re-engage the most productive users. The program doubled the number of purchasers (110% increase), reduced cost per purchaser by 75% versus new acquisition, and delivered these gains with a modest 25% budget increase.