Case Study: Top 50 Grossing iOS Puzzle Game increases purchasing users 20% and cuts cost per purchaser 40% with Fiksu Retargeting

Fiksu Retargeting helps increase in-app purchases 20% for top grossing puzzle game

Fiksu DSP ran a retargeting program for a top‑50 grossing iOS puzzle game that wanted to increase sales and in‑app revenue. The challenge was to re-engage existing users and convert them into paying customers more efficiently than through new user acquisition.

Using Fiksu DSP and Facebook, the team deployed an ongoing retargeting campaign that leveraged Fiksu’s automated user segmentation to identify the most productive targets. The campaign boosted purchasing users by over 20% and achieved a cost per purchaser nearly 40% lower than acquisition.