Case Study: Amwell (leading telehealth app) achieves 15x more conversions and 80% lower costs with Fiksu

Fiksu Helps Leading Telehealth App Amwell Adapt to Changing Goals, Drive 15x More Conversions at 80% Lower Costs

Amwell is a free-to-download telehealth app from American Well (launched 2013) that offers 24/7 live video visits with US board-certified clinicians for $49 per visit. As the app scaled and matured into a consumer brand, Amwell faced shifting marketing goals, the need to educate users about telemedicine, difficulty scaling a niche product, high acquisition costs for higher‑priced visits, and HIPAA-related limits on using customer data.

Partnering with Fiksu, Amwell used data-driven audience targeting (Facebook Custom Audiences and lookalikes), programmatic channels (Twitter, RTB, video), and retargeting to move users down the funnel. Results included 15x more weekly registrations, an 80% lower cost per registration, #1 Medical category rank, Facebook delivering 3x higher conversion rates and 3.5x more active users, Twitter CPIs down 78%, a 64% drop in cost per unique paying visit, and retargeting achieving 10x lower cost per visit versus new-user acquisition.

Amwell

Timothy Ming

Digital Marketing Manager