Case Study: World's Largest Casino App Developer achieves 20% higher Day-7 ROAS and scales high-value users with Fiksu DSP

Casino App Developer Uses Fiksu DSP to Spot the Whales

One of the world’s largest casino app developers needed to acquire high-value players in an extremely competitive, revenue-driven category after in-house targeting had plateaued. Because casino apps depend on precise metrics like cost-per-acquisition, LTV and ROAS, the developer sought a partner who could find and scale high-quality users with casino affinity.

Fiksu DSP applied its Personas and lookalike models, expanded into previously untapped geographies, accessed premium inventory across exchange partners, and used machine‑learning bidding to optimize performance. The campaign delivered an average day‑7 ROAS of 18% (versus a 15% goal), a peak of 29%, scaled spend to $7K+/day across eight countries, produced Personas with 21% higher ARPU than organics, and increased long‑term retention past 30 days.