Case Study: ASICS achieves 130% lift in registrations and below-target CPIs with Fiksu

ASICS Picks up the Pace of UA with Fiksu

ASICS sought to grow registrations for its MY ASICS app but struggled to reach the right mobile users while shifting from web-based to mobile advertising. Their goals were to massively expand the user base, avoid reliance on a single channel, and keep cost-per-install (CPI) below target despite audiences that don’t always self-identify.

Fiksu ran a cross-channel campaign emphasizing social plus RTB and display, used Fiksu Personas and an SDK in the app to collect data and build lookalike audiences, and balanced formats and channels to reduce risk. The campaign delivered large numbers of quality users, raised registration rates by 130%, kept CPIs below targets and industry benchmarks (Millennial targeting improved CPI by 15%), and provided transparent reporting throughout.

ASICS

David McNeill

Growth Lead