Case Study: PrincipleFocus helps Roseville Park Merino Stud make smarter farm decisions with Figured

Bringing the farming team together to make better business decisions and confidently plan for the future

PrincipleFocus, an accounting and advisory firm, needed a better way to collaborate with their clients, farmers Matthew and Cherie Coddington of Roseville Park Merino Stud. Their challenge was moving the farm from day-to-day operational tasks to more strategic, forward-looking business planning and expansion. They required a solution for real-time financial data to enable proactive decision-making.

The firm implemented the cloud-based financial management software Figured. This solution provided a single, real-time set of financial data accessible to both the farmers and their advisors at PrincipleFocus, fostering collaborative planning. As a result, the farming team can now make informed, timely decisions based on accurate financial performance, confidently plan for future expansion, and readily identify new opportunities for business growth.

PrincipleFocus

Nicolette Vaughan

Client Manager