Case Study: Ceres Rural achieves more efficient farm financial planning with Figured

Bringing the farmer, accountant and advisor together, like a well-oiled machine

Ceres Rural is a UK-based agricultural consultancy. Along with accounting firm Avant Advisory, they worked with farmers facing the challenge of navigating significant industry changes and the loss of subsidies. They needed a tool to unify farmers, accountants, and advisors on a single financial platform for better planning and collaboration, leading them to partner with the vendor Figured and its farm financial management software.

The solution implemented by Figured integrates directly with Xero accounting software to provide a centralized platform for budgeting, forecasting, and analyzing farm performance across various enterprises, including diversified ventures. This allowed all parties to collaborate on a single, reliable set of data in real-time. The result was a significant increase in efficiency, as advisors could generate forecasts and run scenarios instantly during meetings, giving farmers the clarity and confidence to make informed business decisions for the future.

Ceres Rural

Tom FitzGerald

Partner Success Manager