Case Study: United Way of Rhode Island achieves a cohesive, modern brand experience with Figmints

United Way of Rhode Island unifies 3 campaign systems with Figmints

United Way of Rhode Island (UWRI) needed to modernize its marketing materials and unify its touchpoints while adhering to strict national brand guidelines. Their local assets felt dated and inconsistent, and their digital engagement required a lift. To address this challenge, they partnered with the vendor Figmints for a brand extension and digital experience solution.

Figmints delivered a brand extension called "Making Waves," which honored the national brand standards while incorporating Rhode Island-specific motifs to increase local relevance. The solution included dynamic new graphics and a flexible system for campaigns and events. Figmints also expanded UWRI's digital presence by designing and launching a new HubSpot-powered website with tailored landing pages. The result was a cohesive system that empowered UWRI's community engagement across all platforms, successfully aligning 97 years of trust with a modern visual identity for new generations.

United Way of Rhode Island