Case Study: Papitto Opportunity Connection achieves stronger brand equity and community reach with Figmints

Papitto Opportunity Connection boosts traffic 16% in 6 months with Figmints

Papitto Opportunity Connection (POC) launched the TransformRI initiative to fund community ideas with $1 million investments but faced the challenge of needing a cohesive brand and campaign ecosystem to reach diverse audiences across Rhode Island. To address this, the customer engaged vendor Figmints for branding, digital experience, and campaign systems services.

Figmints developed a comprehensive solution that included a vibrant visual identity, a central website with automated submissions, and an omnichannel campaign. This strategy resulted in TransformRI becoming a repeatable framework for high-impact investments, which amplified community voices and strengthened POC's brand equity. Measurable results included generating 155 new contacts, a 16% increase in website traffic within six months, and 100% of leads in the middle funnel being nurtured.

Papitto Opportunity Connection (poc)