Case Study: International Tennis Hall of Fame boosts global fan engagement with Figmints

International Tennis Hall of Fame reaches 100k+ global participants with Figmints

The International Tennis Hall of Fame (ITHF) faced challenges with underperforming attendance during early tournament days and needed a secure, globally accessible platform for its fan voting experience. To address this, they partnered with vendor Figmints for a digital marketing campaign and the development of a custom fan engagement platform.

Figmints implemented a multi-channel marketing campaign and built a custom web application that could handle 100,000 simultaneous votes. This solution resulted in 2.8 million campaign impressions and engaged over 100,000 global participants in the voting process, successfully turning passive audiences into active participants and strengthening ITHF's global fanbase.

International Tennis Hall of Fame