Case Study: C12 achieves a unified brand identity with Figmints

C12 unifies a national movement with Figmints and 1 brand system

The customer, C12, a national peer advisory movement for Christian CEOs, faced a challenge as its existing brand identity no longer reflected the organization's substantial scope and mission. The vendor, Figmints, was enlisted to perform a comprehensive rebranding initiative to address this misalignment.

Figmints delivered a full rebrand, developing a modern visual identity, strategic messaging, and a complete brand system. This new unified identity allowed C12 to confidently present itself as a distinct marketplace movement, scaling across all touchpoints. The results positioned C12 far beyond a mere networking group, solidifying its nearly three-decade legacy to over 1,000 engaged CEOs across the U.S.

C12