Case Study: ABB builds industry relationships and warms leads with Figmints

ABB engages 1,000 new contacts with Figmints

ABB, a company in the utility industry, wanted to grow awareness of its industrial chargers and connect its sales representative with key decision-makers. They faced the challenge of not having a target lead list to facilitate these industry relationships. To address this, they partnered with Figmints for an account-based marketing solution.

Figmints developed a library of value-driven content and executed a targeted LinkedIn campaign to position ABB's sales rep as a thought leader. Their inside sales team reached out to 144 targeted companies, which resulted in 1,000 new engaged contacts and a 35% increase in LinkedIn leads. Figmints successfully built industry relationships and handed off a list of warm leads to ABB.

ABB