Case Study: London School of Beauty & Make-Up boosts organic traffic and Google rankings with Figment Agency SEO

London School of Beauty & Make-Up boosts organic traffic 34% with Figment Agency

The London School of Beauty & Make-up, one of the UK's largest private beauty therapy schools, faced a significant downturn in students due to the pandemic. Their challenge was to recover to pre-Covid levels by increasing revenue and leads from local, national, and international prospects. They enlisted Figment Agency, which provided a managed SEO campaign to address this.

Figment Agency implemented a tailored SEO strategy that included technical website optimization, targeted keyword selection, and the creation of new landing pages and blog content. This solution resulted in a 34% increase in year-on-year organic traffic and a 408% increase in goal completions from organic search. Most notably, the school achieved 321 page one Google rankings and 184 top three positions, allowing them to successfully fill their courses.

London School of Beauty & Make-up