Case Study: City Borough Housing boosts leads and cuts PPC costs with Figment Agency

City Borough Housing boosts conversions 1,632% with Figment Agency

City Borough Housing, a guaranteed rent property management specialist, was struggling with low search engine rankings, poor lead generation, and escalating PPC costs. They enlisted Figment Agency to overhaul their digital marketing strategy using a combination of SEO and PPC services.

Figment Agency implemented a structured strategy that included refocusing the PPC campaign to target landlords, creating localized landing pages, and executing a multi-step SEO plan to build topical authority. The results were significant, with PPC conversions increasing by 1,632% and the cost per conversion decreasing by 86%. Additionally, the agency achieved a first-page Google ranking for a core competitive keyword and amplified website clicks by 11.5 times, leading to a substantial rise in valuable warm leads for the client.

City Borough Housing