Case Study: TrackMan builds a design-first culture and faster design-to-development workflows with Figma

TrackMan turns 5 billion golf shots into a design-first edge with Figma

Trackman, a maker of precision radar and camera-tracking technology for sports, faced the challenge of evolving from an engineering-focused company to a design-first organization. As its user base expanded to include everyone from young children to professional athletes, design became essential for creating intuitive experiences. Using Figma, the company sought to integrate design deeply into its product development process to maintain a competitive edge.

By implementing Figma and features like Dev Mode, Trackman centralized its entire design process, fostering closer collaboration between designers, product managers, and developers. This solution streamlined the handoff process, reduced implementation questions, and saved significant time. These efficiency gains allowed the design team to reinvest more effort into user research and validation, ultimately helping Trackman build a strategic, world-class design team and transform its technology into seamless experiences for its diverse users.

TrackMan