Case Study: Sorare scales asset production with Figma

Sorare cuts asset production from 3 weeks to 1 week with Figma

Sorare, a sports simulation game with over five million users, faced a significant challenge in scaling the production of marketing assets for its digital player cards. The manual process was slow and tedious, keeping designers occupied for weeks. To address this, they turned to vendor Figma to streamline and accelerate their creative workflow.

Figma's solution involved implementing a variable-based Asset System. This allowed Sorare's marketing team to mass-produce visuals by simply duplicating templates and setting variables for different leagues and clubs. The results were dramatic: production time was cut from three weeks to just one, and the time for marketing to prepare a new set of assets was reduced to one hour. Figma's system quadrupled card production, divided working time by three, and ensured brand consistency through automatic component updates.

Sorare