Case Study: Polaroid achieves faster, more collaborative product design with Figma

Polaroid cuts font sprawl from 50+ typefaces with Figma

Polaroid, the iconic instant photography company, faced the challenge of creating consistent and seamless digital experiences across its website and mobile apps to reach a new generation of users. Fractured design tools and workflows led to inefficiency, redundancy, and an inability to design for multiple platforms. To solve this, Polaroid turned to Figma to centralize its design process and build a scalable system.

Using Figma, the team built a unified design system with variables and tokens, enabling rapid iteration and consistent branding across iOS and Android. The solution streamlined prototyping and handoff with Dev Mode, allowing for earlier user testing and higher-quality products. This resulted in a more efficient workflow, significant time and resource savings by preventing costly late-stage revisions, and a stronger collaborative environment across design, development, and creative teams.

Polaroid