Case Study: Plaid unifies product and brand design with Figma

Plaid scales design across 12,000 institutions with Figma

Plaid, a company that provides the financial technology infrastructure for thousands of digital services, faced a challenge with design fragmentation as it grew. Their visual language was inconsistent across new products, with work siloed across different platforms and a linear process that slowed down collaboration between brand and product teams. To unify their design language, they turned to Figma Enterprise.

By implementing Figma's unified platform, Plaid consolidated its design, prototyping, and feedback tools into a single shared space. This enabled real-time cross-functional collaboration, a more dynamic and scalable design system, and a smoother workflow from design to code. The solution broke down silos between design, engineering, and marketing, significantly improving collaboration and speeding up their entire creative process, including the execution of a major company rebrand.

Plaid