Case Study: PhonePe accelerates design-to-development workflows with Figma

PhonePe speeds handoffs 2x and serves 700+ million users with Figma

PhonePe, one of India's largest fintech platforms, faced a challenge in scaling its design processes to maintain speed and consistency while supporting over 700 million users and expanding into new businesses. Their lean design team needed a more connected and scalable way to keep design, strategy, and development aligned without sacrificing velocity.

The solution was implemented with Figma, which became the central living system for design and development. PhonePe consolidated three design systems into Figma, utilizing products like Figma Design, Dev Mode, and FigJam to streamline workflows and improve collaboration. This resulted in handoffs happening twice as fast, with teams often reaching 50% clarity on concepts in just a few hours. The adoption of Figma MCP also significantly reduced development time through AI-driven code generation, allowing the company to scale smarter without compromising on quality.

PhonePe