Case Study: Nubank delivers accessible, localized design at scale with Figma

Nubank delivers accessible design experiences with Figma and reaches 80% NuDS compliance

Nubank, one of Latin America's largest digital banks, faced the challenge of maintaining design consistency and scaling its operations across three distinct markets in Brazil, Mexico, and Colombia. Their previous fragmented design tools made collaboration and version control difficult, hindering their ability to deliver localized and accessible financial products. They turned to Figma Design to unify their tools and design standards.

Using Figma, Nubank built its NuDS design system entirely on the platform, which included reusable components, theming, and variables for managing multilingual content. This solution enabled them to ship a new theme in just one sprint and achieve 80% adoption of NuDS across product screens. The Figma-based system contributed to significant design and engineering savings over five years and allowed Nubank to scale design quality with speed, ensuring every product is consistent and accessible.

Nubank