Case Study: NIO achieves faster, more collaborative brand design with Figma

NIO speeds automotive design collaboration with Figma using a seven-meter power wall

NIO, a Chinese car manufacturer, faced the challenge of rapidly developing a distinct visual identity and seamless user experience for its new sub-brand, firefly, within the traditionally slow automotive industry. They partnered with the design agency forpeople, which used Figma as its central platform to enable the intense collaboration and fast iteration required with NIO's geographically dispersed teams.

Using Figma, the teams established an always-on feedback loop, creating a single collaborative hub for ideation, prototyping, and multiple rounds of iteration. This allowed them to move quickly and cut through complexity. The solution from Figma dramatically improved efficiency, reshaped the rhythm of automotive design, and resulted in a bold new identity for the firefly brand, setting a new benchmark for the speed of collaboration.

NIO