Case Study: Netflix streamlines complex user journey mapping with Figma FigJam

Netflix maps 20+ user flows with Figma

Netflix faced the challenge of mapping complex user journeys for a project, a process that was time-consuming and could quickly become chaotic. A growth product designer, Emily Loper, needed to organize a web of interdependencies impacting both members and internal teams. To address this, Netflix utilized Figma's collaborative whiteboard tool, FigJam, to work through these messy early stages of organizing project requirements.

Using FigJam, the solution enabled efficient creation of intricate diagrams with built-in shapes and connectors that snapped into place. This allowed for clear communication of the design process and project status to a wide range of stakeholders across the organization. The result for Netflix was a streamlined, months-long process where complex user flows were kept organized within a single file. Figma's tool made these journeys accessible to the entire company, using a color-coded key to help cross-functional teams easily decipher the intricate maps.

Netflix