Case Study: Mazda’s New Zealand Operation accelerates web development with Figma and Payload

Mazda’s New Zealand Operation streamlines web development with Figma and Payload

Mazda’s New Zealand operation faced a challenge where its outdated CMS and lack of a design system hampered marketing creativity and created a disjointed user experience. This required significant developer effort for even simple content changes, limiting campaign efficiency. To solve this, the company partnered with vendor Figma and the Payload CMS.

The solution implemented by Figma and Payload provided a modern design-to-development workflow. Using Figma's design system and Dev Mode, the team created a single source of truth that streamlined the build of frontend components. Payload’s flexible APIs then integrated with Mazda’s backend systems. This eliminated duplicate work, accelerated development, and ultimately gave Mazda's marketing team the speed and flexibility to manage its entire vehicle fleet efficiently.