Case Study: Repsol achieves a cohesive, scalable Oxygen design system and 30% faster product implementation with Figma

How Repsol rethinks the way the world interacts with energy

Repsol, Spain’s largest multi‑energy company, set out to make energy more approachable and to scale design across its products as part of its carbon‑neutral goals. Three years ago Repsol had no internal digital design team and needed a way to define design’s role, build repeatable processes, and deliver consistent experiences—so the company adopted Figma as the central design platform and partnered with Mendesaltaren to develop a unified design system.

Using Figma, Repsol and Mendesaltaren built the Oxygen design system and supporting plugins (Figmetrics and MSVM) to centralize components, guidelines, and versioning. Figma now powers collaboration across 15+ concurrent projects, replaced legacy tools, and helped cut product implementation effort by 30% while giving Repsol measurable ROI and faster iteration—enabling features like real‑time energy origin visualization and driver efficiency feedback that make energy tangible for consumers.

Repsol

Andra Oprișan

Design Strategist