Case Study: Kimberly‑Clark achieves a 71% increase in signups and faster product launches with Figma

How Kimberly-Clark brings your favorite paper products into your home

Kimberly‑Clark, the company behind Kleenex, Scott, and Huggies, faced slowed growth from shifting consumer preferences, stiff competition, and rising costs that made it harder to launch and scale digital experiences across 400+ global websites and 175 countries. Designers were stalled by siloed, Mac‑based tools and slow handoffs, so Kimberly‑Clark moved to the web‑based design platform Figma to accelerate its digital presence for personal care products.

Figma consolidated design, prototyping, and feedback into a single cloud workspace, enabling real‑time collaboration and smoother developer handoffs; teams used Figma to cut a 13‑field signup form down to 5 fields, producing a 71% increase in signups. The shift with Figma sped up workflows, improved key engagement metrics, and set the company up to build a new design system that integrates Figma with Storybook and their code repository.

Kimberly-Clark

Andy Ford

UX Manager