Case Study: PayPal Braintree achieves 50% reduction in design-critique time with Figma

How Braintree Cut Time Spent on Design Critiques by 50%

PayPal Braintree struggled with slow, repetitive design critiques after its teams expanded post-acquisition: designers worked across different style guides and coordinated with many development teams, leading to long meetings and lots of follow-up work. To address this, the team adopted Figma, a browser-based, real-time collaborative design tool.

Using Figma’s live collaboration and observation mode, Braintree designers co-edited files, duplicated artboards in front of reviewers, and demonstrated interactions directly in the browser—replacing multiple meetings and hundreds of messages. Figma cut time spent on design critiques by about 50%, streamlined developer handoffs with a single shareable link, and enabled faster, higher-quality iterations.

PayPal Braintree

Craig Wattrus

Designer