Case Study: HelloFresh builds a unified design system for 8 brands with Figma

HelloFresh builds design system for 8 brands with Figma

HelloFresh, a global meal kit company with eight distinct brands, faced the challenge of maintaining a consistent and efficient design process across its large, distributed team of 75 UX professionals. To manage this complexity and unify their design approach, they turned to Figma as their central design platform.

Using Figma, HelloFresh built a multi-brand design system named Zest, which utilizes a token architecture for flexibility. The solution enabled seamless synchronous and asynchronous collaboration for their global teams. Figma's features, particularly Dev Mode, streamlined the handoff process to engineers, improving efficiency and fostering cross-functional collaboration. This ultimately contributed to a more consistent customer experience and improved operational efficiency for HelloFresh.

HelloFresh