Case Study: Grab scales hyperlocal design with Figma

Grab scales hyperlocal design with Figma to reach 50% Duxton adoption

Grab, Southeast Asia's leading superapp, faced the challenge of scaling its hyperlocal user experiences across diverse markets without a unified design platform. Their tools led to siloed work, inconsistent components, and slow iteration, making it difficult to adapt products for different countries. This created a need for a shared system to balance speed with local relevance.

Using Figma as their common workspace, Grab built the Duxton design system, establishing a single source of truth for designers and engineers. The solution streamlined collaboration and was enhanced with Figma's Dev Mode for smoother design-to-development handoff. This resulted in a 50% adoption of Duxton across their app, a 45% year-on-year increase in active Dev Mode users, and faster, more consistent product iteration, enabling Grab to efficiently deliver high-quality, localized experiences.

Grab