Case Study: Customer.io streamlines design handoffs and speeds development with Figma

Customer.io streamlines design handoffs for 7,400+ customers with Figma

Customer.io, a marketing technology company, faced challenges with disconnected design and development workflows due to an inconsistent Figma component library. This disconnect created friction, leading to UI discrepancies that required time-consuming fixes and delayed new features for their customers.

By implementing Figma's variables and Dev Mode, Customer.io standardized their design properties and streamlined handoffs. The solution provided developers with precise specs and clear annotations, reducing errors and accelerating implementation. As a result, Figma helped the team achieve a faster, more efficient workflow and solidify their position as a design-driven leader in their industry.

Customer.io