Case Study: Contentsquare empowers non-designers and frees designers for high-value work with Figma

Contentsquare empowers 120 Design Angels with Figma

Contentsquare, a global leader in digital experience analytics, faced a challenge where its rapid growth led to an overwhelming number of basic design requests for its in-house team. This caused bottlenecks, inconsistent brand adherence, and prevented designers from focusing on high-value work. To address this, they turned to the vendor Figma to implement a new solution.

Using Figma, Contentsquare created a program called "Design Angels," providing non-designers across the company with customizable templates based on their design system. This empowered employees from departments like HR and sales to create their own high-quality assets. The solution was highly successful, resulting in 120 trained users and freeing the design team to focus on more strategic work. Figma's platform enabled 35% of the Q1 2023 design workload to be completed by non-designers, demonstrating significant measurable impact and improving company-wide workflows.

Contentsquare