Case Study: Carta transforms into a scalable platform brand with Figma

Carta saves 2 weeks on a rebrand with Figma

Carta, a leader in equity management software, faced the challenge of evolving its brand and scaling its design processes to match its growth from a single product into a comprehensive platform. To manage this rebranding effort, the company used Figma as its central design and collaboration platform.

Using Figma, Carta's design team built a robust design system with a library of over 300 components, which streamlined collaboration across design, web, and copywriting teams. This solution enabled them to complete the ambitious rebrand in just two months. Figma saved the team an estimated two weeks of work and ensured consistency across all marketing and product touchpoints.

Carta