Case Study: CARS24 accelerates design and development at scale with Figma

Cars24 reduces engineering costs by nearly 30% with Figma

CARS24, India's leading auto-tech platform, faced a challenge scaling its design and development processes across its rapidly expanding ecosystem of over 12 business verticals. With teams working in silos using fragmented tools, misalignment was common, creating inconsistent user experiences. To address this, they turned to the vendor Figma to centralize their design, prototyping, developer handoff, and collaboration on a single platform.

Using Figma, CARS24 built a tokenized design system called Lego, which provided a shared visual language and introduced themed variants for different business lines. The implementation of Figma's Dev Mode and Code Connect streamlined developer handoff and enabled design-led prototyping. This solution transformed their operations, resulting in a 30% reduction in engineering costs, a 20% boost in front-end team productivity, and a 12% improvement in conversion from a specific UI change. Figma empowered CARS24 to build faster and scale design as a core company asset.

Cars24