Case Study: Aisle Rocket Studios achieves real-time remote collaboration and faster, more creative workflows with Figma

Aisle Rocket Studios - Customer Case Study

Aisle Rocket Studios, the digital agency behind Whirlpool, Maytag and Sears, needed to scale fast across four offices and many remote associates while keeping roughly 80% of the creative process in the browser. The team was hampered by fragmented workflows and native files spread across Sketch and Photoshop with no central process—so when a Whirlpool account team member introduced Figma, its browser-based multiplayer design platform, ARS adopted it to solve their collaboration challenges.

By making Figma the single source of truth, Aisle Rocket Studios centralized files, iterated together in a single live file, ran stakeholder reviews and shared prototypes with clients in real time. Figma reduced handoff friction for developers, empowered copywriters to edit in-context, shortened review cycles and — according to client feedback — saved time and money; the Whirlpool team's success sparked agency-wide adoption and plans to build standardized design systems in Figma.

Aisle Rocket Studios

Taylor Madaffari

Copywriter