Case Study: Accor shapes strategic design decisions with Figma Make

Accor shapes a high-fidelity prototype in 3 days with Figma

The global hospitality group Accor faced the challenge of making its strategic vision for the future of conversational travel tangible for its digital leadership. The design team needed to move beyond static concepts to demonstrate this vision effectively. They turned to Figma and used Figma Make to address this challenge.

Using Figma Make, Accor's team of ten designers built a high-fidelity, interactive prototype in just three days. This solution enabled real-time collaboration and rapid exploration of ideas, leading to strong alignment and a cohesive final product. The impact was significant, as designers now spend less time on production and more time crafting meaningful experiences. More importantly, Figma has enabled the design team to contribute earlier in the process and influence decisions at a strategic level, driving business transformation.

Accor