Case Study: Accor boosts design efficiency and strategy with Figma AI

Accor cuts component creation time from days to minutes with Figma

Accor, a global group managing a wide range of hotel brands, faced challenges in aligning its business, product, design, and tech teams to leverage data for faster decision-making. This slowed down their design process and hindered their ability to offer highly personalized guest experiences. To address this, Accor turned to Figma's AI-powered tools and developed its own internal plugin called Welcome to integrate into the Figma workflow.

Using Figma's tools, Accor implemented a solution that integrated data directly into the design process, enabling rapid prototyping, concept ideation, and A/B testing. This approach drastically reduced the time needed for various tasks; generating recurring templates went from taking a day to just minutes, and creating an interactive prototype was reduced from weeks to two days. The efficiency gains allowed designers to shift their focus from delivery to strategy and value creation, significantly improving handoffs with development and enhancing the overall quality and emotional impact of their digital products.

Accor