Case Study: The Andy Thomas Space Foundation achieves 798 registrations with Fig Tree Digital's social media campaign

Andy Thomas Space Foundation reaches 798 registrations in 27 days with Fig Tree Digital

The Andy Thomas Space Foundation, an organization promoting space activities in Australia, faced the challenge of generating registrations for its prestigious Australian Space Forum with a modest budget. They engaged Fig Tree Digital to develop and implement a targeted four-week social media advertising campaign to drive registrations and create shareable content for event stakeholders.

Fig Tree implemented a comprehensive paid and organic social media campaign on Meta and LinkedIn, leveraging event branding and creating content focused on keynote speakers and exhibitors. The campaign reached 430,000 views and achieved a 7.27% click-through rate, driving 798 registrations in just 27 days. Fig Tree's strategy, which included live posting from the event, was credited with positively impacting late registrations from interstate professionals.

Andy Thomas Space Foundation