Case Study: Under Armour taps new running audiences with Fifty social listening analysis

Under Armour drives 700k views with Fifty

The customer, Under Armour, an American sports equipment company, faced the challenge of tapping into new potential customers for its new line of running shoes. The vendor, Fifty, utilized its social listening analysis platform to uncover new audiences and passion points beyond Under Armour's existing understanding of their market.

Fifty conducted a social listening analysis to identify users talking about running shoes and combined this audience with those engaging with leading running apps and general fitness accounts. This solution successfully delivered 700k views, a 0.9% CTR, and a benchmark-beating 60% VTR, demonstrating Fifty's ability to precisely target audiences with specific primary and secondary interests.

Under Armour