Case Study: Target Darts scales media investment by 195% with Fifty

Target Darts scales paid media 195% with Fifty while sustaining 20x ROAS

Target Darts, a manufacturer of darts equipment, faced the challenge of significantly scaling its paid media investment by 195% year-on-year while needing to sustain an exceptional return on ad spend (ROAS). The company tasked its vendor, Fifty, with achieving this massive growth without sacrificing profitability, specifically by maintaining a blended ROAS between 12.5x and 17.5x.

Fifty implemented its audience-led approach using its platform to create custom audience segments. This strategy involved protecting brand demand with premium ads and driving incremental conversions with targeted non-brand campaigns. The results were outstanding: Fifty successfully scaled spend to nearly three times the previous budget and exceeded efficiency targets, delivering a blended ROAS greater than 20x—a 3.2x uplift on prior results—including a 14x ROAS on non-branded campaigns.

Target Darts