Case Study: Symprove achieves sales growth with Fifty

Symprove boosts sales with Fifty, driving 40,000 new website visitors and 45% better cost efficiency

Symprove Ltd, a probiotic supplement brand, needed to convert its growing brand recognition into actual sales. The challenge was to first build greater awareness and trust among key audiences before driving conversions. They partnered with the vendor Fifty to address this.

Fifty implemented a full-funnel strategy, beginning with a six-month data-driven brand awareness campaign to gather audience insights. These insights then informed tailored advertising creative. In the subsequent conversion phase, Fifty's work drove a 20% improvement on the initial CTR target, brought 40,000 new potential customers to the website, and increased overall cost efficiency by 45%.

Symprove Ltd