Case Study: Sunblink achieves 10% more clicks and 25% lower CPC with Fifty

Sunblink drives 10% more clicks at 25% lower CPC with Fifty

The customer Sunblink faced the challenge of driving high-quality traffic and sales conversions for the launch of Hello Kitty: Island Adventure on gaming platforms. They needed to move beyond generic awareness to target players with a genuine affinity for cozy, narrative-rich games in a fragmented and competitive market. To address this, they partnered with vendor Fifty and its audience intelligence platform.

Fifty deployed its platform to analyze over 35,000 individuals, identifying three key audience segments. The solution used a multi-channel funnel approach on YouTube, Meta, and Reddit, introducing creative diversity mid-campaign to reduce fatigue. The results for Sunblink were a 10% better volume than forecast with 72,664 clicks and a 25% lower average CPC of $0.96. Fifty's efforts also identified the most efficient customer segment and significantly increased positive brand sentiment.

Sunblink