Case Study: Salad Money achieves a 55% better eCPA with Fifty

Salad Money achieves 55% better eCPA with Fifty

Salad Money, an ethical finance startup providing loans to NHS workers, faced the challenge of determining if programmatic display was a viable marketing channel after a previous trial with another vendor yielded poor results. They set an ambitious target for vendor Fifty to meet within six weeks.

Fifty used its platform to run a bespoke study into the target market, unlocking shared passions and interests to build a granular targeting strategy. This solution drove an eCPA of £36, a 55% improvement on the target and a 539% performance improvement compared to the previous vendor, successfully restoring the client's faith in the display channel.

Salad Money