Case Study: ROKSANDA boosts Instagram reach and audience insight with Fifty

Roksanda reaches 800,000 people with Fifty and boosts Instagram CTR to 2.2%

Roksanda, a London-based luxury women's fashion label, enlisted Fifty to help it better understand its audience and increase both online traffic and footfall to its flagship store. The brand was high-end but relatively little-known, so the challenge was to use Fifty's platform to analyze its audience and their engagement, primarily through an Instagram campaign.

Fifty analyzed the audience of the brand's founder and identified the key "High Fashion Fanatics" tribe. Using these insights, Fifty built highly-bespoke, tightly-located target audiences for the campaign. The solution delivered significant results, reaching over 800,000 people and achieving a click-through rate of over 2.2%. These insights also helped Roksanda improve its organic content and make more informed decisions on ad spend.

Roksanda