Case Study: RFU achieves record-breaking attendance for England’s women’s rugby with Fifty

Rfu achieves record-breaking attendance with Fifty

The customer, the RFU, faced the challenge of selling tickets for its women's rugby team without a clear understanding of its specific fanbase. Since the women's team lacked a distinct social media presence, the RFU partnered with Fifty to discover who was watching women's rugby and how to effectively market to them.

Fifty implemented a solution by analyzing the social media profiles of the team's prominent players to build a holistic picture of the audience. This strategy uncovered unexpected fan tribes, which allowed for targeted marketing in new places. As a result, the RFU saw record-breaking attendance at both fixtures, with strong ticket sales achieved even when marketing began just weeks before the games.

Rfu