Case Study: Radley London expands into international markets with Fifty

Radley London boosts US web sales by 95% with Fifty

Radley London, a premium British accessories brand, faced the challenge of expanding into international markets like the US and Germany with little existing brand recognition. To meet ambitious sales targets, they enlisted the audience intelligence platform Fifty to identify and analyze their potential core customers in these new regions.

Fifty analyzed the audiences of Radley's US retail partners to build a portrait of potential customers, identifying 12 key interest-based "tribes" for targeting. This strategy allowed Radley to place relevant social advertising. As a result, Radley's US web sales increased by 95%, and Fifty's campaigns consistently exceeded targets, delivering an average return of over 1400% ROI and leading to a long-term partnership for managing all social and programmatic marketing.

Radley London