Case Study: Playstation boosts global awareness and high-intent traffic for The Midnight Walk with Fifty

Playstation drives 43% of post-launch traffic with Fifty

The customer, PlayStation, faced the challenge of building global pre-launch awareness and driving high-quality traffic for its new game, 'The Midnight Walk'. The objective was to identify and engage the most relevant audience segments in a fragmented market to stimulate sales on its and Steam's storefronts. Vendor Fifty was enlisted to support this launch.

Fifty utilized its proprietary platform to analyze 4.2 million individuals, identifying three high-value audience tribes. Their agile media strategy leveraged YouTube and Reddit, optimizing with 6-second creative assets. Fifty's campaign resulted in a 156% higher-than-forecast engagement rate. Key results included one segment driving 43% of all post-launch traffic and one channel delivering 73% of all video completions, successfully scaling performance across the UK and USA.

Playstation