Case Study: PLAION Drives Record-Breaking KCD II Sales with Fifty

PLAION boosts installs 177% over forecast with Fifty

The customer, PLAION, faced the challenge of launching its game Kingdom Come: Deliverance II into a crowded market. It needed to break beyond core RPG fans to transform the title into a global premium franchise and achieve aggressive sales targets. Vendor Fifty was tasked with developing a media strategy to cut through the noise, reach new audiences, and efficiently drive sales.

Fifty implemented a three-phase media strategy built on real-time insights and its proprietary Deep Silver Media Performance platform. This approach allowed for in-flight optimization of audiences and rapid budget shifts. The campaign overdelivered on its install forecast by 177% while achieving a Cost Per Install 32% lower than planned. This performance directly supported the game selling over 1 million copies in its first 24 hours.

PLAION