Case Study: Pasta Evangelists gains 30,000 new customers with Fifty

Pasta Evangelists gains 30,000 new customers with Fifty

Pasta Evangelists, a direct-to-consumer fresh pasta brand, was a relatively small company looking to gain greater brand awareness and understand its core audience. They faced the challenge of an unclear audience profile common to DTC meal kit brands. They partnered with the vendor Fifty, which used the company's CRM data as a starting point for its analysis.

Fifty conducted multiple CRM studies to understand and track the evolution of Pasta Evangelists' audience. This dynamic data allowed Fifty to continually update media targeting strategies. As a result, Fifty helped Pasta Evangelists acquire 30,000 new customers during the initial lockdown and delivered a 66% improvement on their cost per new customer (CPA). This growth contributed to the company's acquisition by Barilla.

Pasta Evangelists