Case Study: LIV Golf achieves $10m+ in ticket sales and 4x brand awareness with Fifty

LIV Golf drives over $10m in ticket sales with Fifty

The customer, LIV Golf, faced the challenge of building and engaging a completely new set of fans for its global challenger series from scratch at its launch. The vendor, Fifty, was appointed to understand diverse groups, including traditional golf lovers and potential new audiences from other sports.

Fifty used its technology to analyze fan compositions across sports and identify key target audiences. This strategy led to a campaign that reached 500 million people, engaged over 10 million, and drove over $10 million in gross ticket sales. Fifty's work also helped LIV Golf achieve approximately 4x the brand awareness of a comparable new tennis property.

LIV Golf