Case Study: FutureYou achieves new audience growth and a 75% CPA improvement with Fifty

FutureYou improves CPA by 75% with Fifty

FutureYou, an innovative supplement brand, faced the challenge of deepening their understanding of key customer personas to identify new audiences for growth while meeting an ambitious cost-per-acquisition target. They partnered with the vendor Fifty to address this.

Fifty implemented a solution by first producing insights from FutureYou's existing CRM data to inform their targeting strategy. They ran a CRM study to map and understand the customer base, which allowed them to rebuild these insights into targetable audience segments on their platform. This resulted in a 75% improvement on FutureYou's previous CPA benchmark and uncovered new areas for potential growth.

FutureYou